Is DIY video production good enough?

Having a video on your website is no longer a “nice-to-have” but a necessity

According to recent research, your website is 50 times more likely to appear on the first page of Google if you have video on your homepage.

What’s more, websites with video are more than 40% more likely to be clicked on than those that only have text.

Watching poor quality, DIY home videos on YouTube has become the norm amongst teenagers.

However over 75% of executives are now watching and sharing high-definition business videos online every week.

People are used to seeing television standard production on big screens. If you want to create an impression with your potential customers, you have to at least emulate the quality of TV to fully showcase your brand.

In short, the better the quality of your video, the better your product or service.

For more information just visit http://www.dvdstudio-corporate.co.uk

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The value of video on the web

Figures just released suggest that publishing video on a website means 33% more users are likely to interact with the site, and are likely to stay on for almost twice as long than a site with still images.

Nearly 40% of Google users now see video in their results. SEO experts beleieve it is far easier to get a website with video to the top of the search rankings than one that contains just text.  You Tube is now second to Google for searches, whilst Facebook is the third largest site for video consumption.  Video should therefore be a major factor when considering marketing strategy for social media.

For further details contact www.thedvdstudio.co.uk.

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Adobe Media Encoder Settings

Many people struggle with exporting video for uploading to the web using Adobe’s Media Encoder, as found in many Adobe editing programmes such as Premier Pro CS3, CS4 etc. etc.

After searching high and low for advice on how to get the perfect settings for widescreen, high definition and standard definition projects, I finally got the answers I needed.

If you are stuggling to get good quality video and/or audio for uploading the internet, including You Tube and Vimeo etc, just email me at www.thedvdstudio.co.uk and I’d be delighted to share my findings with you.

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The loss of cine film

It’s been revealed that over 50% of film made before 1950 has been lost forever for a variety of reasons. The main reason is people simply not storing their films properly causing irretrievable damage.

Most cine film is capable of being transferred to digital format (eg DVD).   However it’s essential to make sure the right equipment is used to avoid problems with exposure, picture-flicker, etc. Even if just using a basic projector and camera system the projector must have a variable speed control.  Some cine films are clean enough for immediate transfer but the majority need to be cleaned first in order to ensure that no quality is lost in the process.

The advantage of transferring your old cine films to DVD is that you can then watch the footage over and over again without further degrading or otherwise damaging the film.

The best place to store old cine film is in a cold and dark place, but not too dry, preferably a place which will keep these conditions all year round. They should be stored away from pipes, heaters and radiators, sinks, windows, electrical appliances and concrete floors. Lofts, basements, garages, sheds, bathrooms, kitchens, utility rooms and conservatories are not suitable. Excessive temperatures, humidity and dirt can destroy films and sound recordings, as of course can fire, flood and contamination from insects and rodents.

In terms of storing you cine films, if you have sound film it’s essential to store them away from anything magnetic, and electrical equipment such as televisions and video recorders as the film can be damaged permanently. This is because the sound is recorded on to a magnetic audio film strip running down the entire length of the film. Nitrate based films must be stored with care as they are prone to spontaneous combustion if they are not ventilated properly.

Because of the risks involved storing old cine films safely, and the fact that treasured memories could be lost forever if not stored correctly, most people have now had their films transferred to other media.

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The Future of Television

In a poll carried out today of 4,130 people by MSN on what TV will be like in 2025:

1.    More people think that the TV licence will disappear, leaving the BBC to find other ways to fund their programming.
2.    More people think that because of this decrease of funding to the BBC, that there will have to be more imported shows.
3.    Most people think the internet and TV will have merged into one entity, although TV will continue to exist.
4.    More people think there won’t be a pay-by-the-programme system.
5.    Most people haven’t applied for a reality show.
6.    More people think reality shows won’t exist.
7.    Most people would watch reality shows if they were violent, and lasted longer than 6 months.
8.    Most people think reality stars that are known now will have been forgotten by then.

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Internet video is the future

There’ve been may recent posts about the increasing trends in the use of video for webites and mobile phone. but we feel the need to drive this one home because the growth of Website TV and video is happening so fast.

Not only are advertising budgets moving from TV to the internet, so are viewers.  Research Markets predict that there will be 57 million households viewing TV and video online and that TV video content revenue will reach £12 billion by 2014.

What will make those numbers possible?  It could be the fact that Apple TV and Google TV are already battling it out on the consumer product playground making a rich content experience for the user on the new web standard, HTML5.

A recent post on TechCrunch breaks it down nicely.  Currently Apple TV doesn’t support flash, and Google TV doesn’t support Quicktime, and the cable companies aren’t supporting the fact that people want to stream network shows on their internet TV’s. However as soon as all this has been figured out, the rush will begin.

Just like it’s all about apps now, soon it will all be about internet video. If you don’t yet have video on your website you should talk to your local video production company before your competition does.

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Social Media

Is this the coolest video on ‘Social Media’? http://ning.it/bCT6K0

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